· Hard Selling
Few people respond to a hard sell. Remember that people buy from people so building relationships is the key to success in Social Media Marketing.
· Selling too soon
First concentrate on the value offering, content, branding, trust and the relationship, then people will be ready to buy.
· Spamming
Building a network to then simply send messages containing links is considered an abuse of the ethos behind Social Networking. Avoid it. It can get accounts banned, and at the least can destroy reputations and branding.
· Using Automation Software
Since Social Media Marketing involves personal connections, it is very difficult to make those connections if you let a computer do the work for you. Some tools have their place in helping you to stay organised, but see them for what they are tools. You still have to do the work.
Some Social Media Marketers do not agree with point #4.
